Media Contact:
Don Reynolds
Trumba Corporation
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press@corp.trumba.com
Black Press Chooses Trumba's Online Event Calendars For Over 70 Newspapers
Trumba's Interactive Events Calendar Gives Newspapers an Effective Online Solution for Soliciting and Communicating Local Events
Seattle, WA, May 10, 2012 – Trumba Corporation, a leading developer of innovative online calendaring solutions, today announced new deployments of Trumba Connect for Black Press Group Ltd. With over 100 newspapers throughout Canada and the US, Black Press Publishing joins a growing list of large media organizations using Trumba Connect as their online platform for effectively engaging their communities and communicating local events. Trumba Connect helps organizations increase event awareness and attendance and better connects them with their audiences through a comprehensive suite of tools that includes a hosted, interactive Web calendar, email, and reporting services.
Leveraging Trumba Connect’s powerful publishing features, Black Press currently publishes online event calendars for over 70 different daily and weekly newspaper websites, featuring information in a variety of event types such as sports, arts and entertainment, and others. With Trumba Connect’s flexible publishing tools, the newspapers can easily expand these categories as needed. Trumba Connect’s filtering makes it easy for site visitors to quickly find the events that match their interests. Trumba Connect also enables website visitors to add events to their personal calendars, set event reminders, arrange to be notified if events change, and more.
Among Black Press’s numerous calendar listings, some events are unique to individual calendars while other events are shared across multiple calendars. Trumba Connect enables Black Press to manage all of its online event calendars from one administrative account, as well as locally through its editor accounts. “Implementation of Trumba Connect was very quick and easy and we are more than happy with the results,” says Black Press senior digital media specialist Marco Morelli. “We realized after we started setting up our calendar structure that we wanted to cluster some of our newspapers’ event calendars together; Trumba is extremely flexible and made it easy to group calendars together however we wanted. It is easy for our staff to use. We have dozens of editors in numerous locations. We conducted a few half hour training webinars which went very smoothly and we haven’t needed to do any support.”
Site visitors can also easily submit their own event information to any of the Black Press publications using Trumba Connect, which keeps visitors engaged with events that are from the community. “We want to empower the public to submit events for their local communities,” says Morelli. “Trumba’s Event Submission form is very easy to use, a big improvement over our previous system. There is no sign-in or management required and it’s simple for people to submit web links, photos and other information with their event details. They can even designate multiple newspapers to which they would like their events posted.” Trumba Connect is an effective way for Black Press to increase their event listings and foster community involvement through their publications.
About Black Press Group Ltd.
Black Press Group Ltd. Is a Canadian privately owned publisher of prominent daily newspapers in Hawaii and Ohio, United States, and numerous weekly newspapers in Alberta and British Columbia, Canada and Washington State in the US. Black Press is headquartered in Victoria, British Columbia. For more information visit www.blackpress.ca.
About Trumba
Trumba Corporation is a Seattle-based developer of innovative event marketing technology that helps businesses and organizations more effectively publish, promote and communicate their events online. Trumba enables customers – from small businesses to large organizations – to connect key audiences with their events, transforming those events into unique and highly-valued marketing and communication opportunities. The company’s flagship product, Trumba Connect, increases awareness of important events through hosted web calendar solutions and a comprehensive suite of event promotion tools. Developed for organizations that need to communicate event information to customers, members or employees, Trumba Connect is easy to implement and maintain, and is fully customizable for seamless brand integration. The company is privately held and backed by two of the industry’s leading venture capital firms, Kleiner Perkins Caufield & Byers and August Capital. To find out more about Trumba, visit www.trumba.com.
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