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NEWSPAPERS BECOME COMPREHENSIVE RESOURCES FOR COMMUNITY EVENTS WITH TRUMBA CONNECT

Trumba's Interactive Events Calendar Gives Town Newspapers an Online Solution for Effectively Communicating Local Events

Seattle, WA, September 5, 2007 – Trumba Corporation, a developer of innovative online calendaring solutions, today announced new deployments of its Trumba Connect solution at the Park Record and Rutland Herald newspapers. The two publications join a growing list of media organizations currently using Trumba Connect as their online platform for effectively communicating local events to their communities.

Trumba Connect is an online event calendaring solution that helps organizations like the Park Record and Rutland Herald increase local event awareness and attendance. It also better connects the newspapers with their communities through a comprehensive suite of tools that includes a hosted, interactive Web calendar, event submission forms, and reporting services. Trumba-powered calendars provide media organizations with the ability to maximize user-generated content through event submission forms, create categories of calendars based on event types or geography, reverse publish online event information into print products, and drop events onto an array of personal calendaring solutions.

“The new Trumba-powered event calendar has been a tremendous asset to the Park Record website and provides us with a wonderful new communication vehicle for effectively connecting our community with events and information that really matter to its members,” said Nan Chalat-Noaker, editor at the Park Record.

The Park Record serves the greater Summit County, UT community, while the Rutland Herald speaks to those in the town of Rutland, VT and throughout Rutland County. With readerships more than 2,000 miles apart, both organizations rely on Trumba for the same reason: to connect the people in their communities with relevant local events that matter to them.

The Park Record’s online event calendar features information in a number of different categories including Community, Meetings, Arts, Live Music and Sports and Recreation. Site visitors can search for events in a specific category or across all categories at once. Both the Park Record and the Rutland Herald also provide visitors with the ability to easily submit their own event information, which keeps the calendars vibrant and community-centered. In addition, visitors to each calendar can add events to their own personal calendars, set event reminders, arrange to be notified if events change, and more.

“Local newspapers have always been the de facto resource for community event information and that has become even more evident as these brands go online,” said Jeremy Jaech, CEO of Trumba. “But today, media outlets are not content with simple electronic versions of their print publications, and instead are aggressively optimizing their content for the Web. What Trumba Connect does for these organizations is optimize their event data for the Web so that they publish and promote local events more effectively and their online readership can easily consume and interact with that information. The result: increased awareness of and attendance at local events.”

The Park Record community events calendar can be found online at http://www.parkrecord.com/calendar and the Rutland Herald calendar is available at http://www.rutlandherald.com/apps/pbcs.dll/section?category=events02.

About Trumba

Trumba Corporation is a Seattle-based developer of innovative online event presentation and content management technology that helps media companies build community around and generate revenue from “go-and-do” content. The company’s flagship product, Trumba Connect, allows organizations to embed highly interactive and customizable calendars within their websites. Trumba customers also benefit from an array of event-centric tools that include the ability to leverage user-generated content through event submission forms, create categories of calendars based on event types or geography, reverse publish online event information, drop events onto an array of personal calendaring solutions and much more. Trumba technology is used by a variety of media organizations, including The New York Times, Pocono Record, Chattanooga Times Free Press, SouthCoastToday.com, Cape Cod Times, and King 5 TV. Trumba Connect is a subscription-based software as a service (SaaS) solution. The company is privately held and backed by three of the industry’s leading venture capital firms, including Kleiner Perkins Caufield & Byers, August Capital and Oak Investment Partners. To find out more about Trumba, visit www.trumba.com.

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