The Austrian journalist Karl Kraus reportedly quipped, “Psychoanalysis is the disease of assimilated Jews; Eastern European Jews make do with diabetes.” And yet, Eastern European Jews were fascinated by Freud and psychoanalysis, flocking to lectures on the subject and following Freud’s life and career with curiosity and enthusiasm. This lecture will trace “the Freud craze” in the burgeoning Hebrew and Yiddish press of the interwar period, when readers eagerly sought information about “the most famous Jew in the world,” and journalists and others were compelled to actively translate psychoanalytic terminology from German into Jewish languages.